Press & media
Firecracker Farm
Growers & purveyors of exquisite hot pepper products
Firecracker Farm is a small family-run business in Palm City, Florida that makes hot salt: sea salt infused with hot peppers, sold in a refillable stainless steel push grinder. People use it where they would reach for hot sauce, but it is dry, so the heat spreads through the whole plate instead of landing in one bite.
A BRIEF OVERVIEW ON FILM
1.0 Fact sheet
Fact sheet
For editors and fact checkers. Every line below is current as of October 2026 and can be quoted as written.
- Company
- Firecracker Farm - Makers of Hot Salt. Incorporated 2021. Soft-launched November, 2022.
- Where
- Palm City, Florida. The peppers are grown on the farm's own ground, year round. Salt is infused and grinders are filled on site, in a modular production facility where the family lives. No co-packer.
- Who
- Founded and run by Alex Bonamarte and Jackie Bonamarte. Family owned and operated.
- What
- Hot salt: coarse solar-evaporated sea salt infused with Ghost (Bhut Jolokia), Trinidad Moruga Scorpion and Carolina Reaper peppers. Three Kings, the flagship, has two ingredients: sea salt and peppers. No sugar, no anti-caking agents, no natural flavors, no preservatives. Gluten free.
- The grinder
- A stainless steel push grinder: one-handed press, about 33 mg per press, about 515 presses per fill. Refillable. Grinders are manufactured to Firecracker Farm's specification and filled by Firecracker Farm.
- How it is sold
- Direct to consumer at shop.firecracker.farm. Not sold on Amazon. Retail partners include Black Rifle Coffee Company, Nine Line Apparel and Ironclad.
- Prices
- Three Kings push grinder with a 50 g refill, $59. The Brick, an adjustable countertop grinder, $89. Refills $18 to $45. Gift sets $96 to $391.
- Reviews
- 1,530 verified reviews at 4.85 stars, 93% five star (Judge.me as of Nov. 4 2026).
- Tithe
- Firecracker Farm pledges 10% of earnings to Operation 300 and the Pipe Hitter Foundation.
- Online
- firecracker.farm, shop.firecracker.farm, Instagram @ultrahotpeppers.
2.0 The product
The product
Other blends: Hotter Stuff, Pineapple Express, Apocalypto, Snake Eater, Mermaid Mustache, Yuzu, Vanilla Heat, Lambeau Lemon Drop, and limited runs.
Three Kings push grinder
The flagship. Stainless steel, one-handed press, refillable. Ships filled with Three Kings and with a 50 g refill.
From $18
The Brick
The countertop grinder, with adjustable coarseness. Also available filled with Hotter Stuff.
$89
Refills
Three Kings 50 g. Hotter Stuff, Pineapple Express and Vanilla Heat 25 g. Apocalypto, Snake Eater, Mermaid Mustache and Yuzu 25 g.
$18
Trifecta
Three push grinders in a walnut flame holder. One of the gift sets: Double Barrel, Double Double Barrel with walnut blocks, Load-out and Arsenal ammo cans, Bradford Box, Andrea's Kit.
$245
3.0 Founder
Alex Bonamarte
Alex Bonamarte grew up between Minneapolis and Paris. His father introduced him to super-hot peppers when he was ten. He studied at Parsons School of Design in Paris and has run HAAS/créa since 2008. HAAS is the web and application development firm responsible for the Official Times Square Ball app and website for the Time Square New Year's Eve enent since 2010. From 2009 to 2015 he and his wife Jackie owned and operated Shooting Kitchen, a commercial kitchen and daylight photography studio in New York whose clients included Food Network, Bon Appétit, Rachael Ray and Chobani.
The family moved to Palm City, Florida, where they grow the peppers, make Hot Salt and fill the grinders themselves. Firecracker Farm had no launch plan: the push grinder format was selected so Alex could carry the salt, and the product was discovered, passed hand to hand, one friend to another.
4.0 Brand overview
The brand, in nineteen pages
What we do, who we are, the product, the mark, the process, and the people we work with. The visual language of the brand is in this deck: the split black and white pages, the condensed caps, the circle-A icon, the Gen-X edge.
Download the PDF5.0 In the news
As heard on
8 appearances · scroll →
The Joe Rogan Experience #2070
On-air mention · with Evan Hafer · 2023
Cleared Hot
On-air mention · Mike Glover & Evan Hafer · at 3:48
Black Rifle Coffee Podcast #280
On-air mention · Hafer, Stumpf & Glover
Shoot Me Straight #024
Interview · The Man Behind the Best Salt Money Can Buy
Team Never Quit
Interview · Marcus & Melanie Luttrell · September 2024
Food Origins Podcast Ep. 48
Interview · Thrill of Hot Pepper Salt
Garand Thumb
Sponsor read · 267K views
The Shawn Ryan Show
Sponsor reads · November & December 2023
6.0 Media assets
Media assets
Cleared for editorial use with credit to Firecracker Farm. Click any image for the full-resolution file.
7.0 What we do not claim
What we do not claim
We farm and make everything the way we feed our own family (we eat what we cook, after all), but we don’t chase certifications. Hot Salt is not certified organic, so we don’t describe it as organic. We do not publish a Scoville rating for the finished salt; the figures we publish are for the three peppers, and Scoville measures peak pungency without describing flavor, onset or where heat is felt. The grinders are manufactured to our specification by a supplier; we fill them. The infusion process is not disclosed. A few grains can shed from the bottom of a push grinder carried loose, and the window can crack from a drop or over-tightening; both are replaced without questions.
8.0 Tithe
Tithe
Firecracker Farm pledges 10% of earnings to Operation 300 and the Pipe Hitter Foundation.
